Marketing
* Worked with many SMEs, across a number of sectors, to develop and improve their marketing
* As a KPMG Associate, worked with various clients on change management; strategy and planning development; organisation design and development; process management and improvement; CRM and customer service development
* Introduced and developed database segmentation for The College of Law, Legal Television,
the Wine Society, Thomas Pink, and N&P Building Society. All leading to increased sales and
Return on Investment for each
* Managed a number of brands, and their development. Including The College of Law, the Wine Society,
and N&P Building Society. Brand awareness measures were substantially increased across all three of
these organisations.
* Produced effective database and direct marketing campaigns. Effective in terms of meeting and/or
exceeding targets for sales or customer retention and satisfaction
Sales Development
* Trained and developed sales people for various companies in East Anglia
* Increased The College of Law’s Professional Development Division’s sales, by around 20% in
some areas, by introducing a consortium concept, taking in-house training to new customers
* Improved their public course fill rates, increasing sales and profitability
* LNTV is the College’s distance learning operation with a “plateaued” product, and I increased
average annual subscription values in excess of 6% per annum, despite subscriber numbers falling by
circa 5% per annum
* Increased sales and ROI for the Wine Society’s mail order business. Margin increased by 5 to 8% p.a.
* Reviewed the Wine Society’s French retail operation and turned it from a loss maker into a
profitable business
* Set up Thomas Pink’s mail order, doubling turnover and making it profitable in year one
Business Change and Development
* As a business advisor and coach, helped companies to progress and develop
* Reviewed, restructured and implemented changes to The College of Law’s sales and marketing operations. This involved field sales, marketing and telemarketing, and resulted in a highly motivated and successful
sales and marketing team
* Instigated and conducted a full scale product review for Legal Network Television, the results of which increased sales and customer satisfaction. In some cases sales were increased by 20%, matched by a
reduction in operating costs
* Reviewed and introduced improvements to personnel and processes in customer service departments
at The College of Law, the Wine Society, and Britannia Music. The latter were 40+ and 80+ seater
call centres respectively
* Played a major part in the transformation of N&P Building Society into a modern, customer focussed
financial services provider
Management and Leadership
* Led, managed and developed teams and individuals, from field sales teams to call centre staff to
marketing personnel
* Trained and developed individuals and teams of up to 40+ members